{"id":5526,"date":"2024-03-01T10:25:28","date_gmt":"2024-03-01T15:25:28","guid":{"rendered":"https:\/\/www.bonhommealunettes.org\/?p=5526"},"modified":"2025-12-17T10:32:30","modified_gmt":"2025-12-17T15:32:30","slug":"about-eyeglasses-frames","status":"publish","type":"post","link":"https:\/\/www.bonhommealunettes.org\/en\/a-propos-des-montures-de-lunettes\/","title":{"rendered":"About Eyeglasses Frames"},"content":{"rendered":"

Eyeglass frames are all $79 at Bonhomme \u00e0 lunettes. Regardless of the type of frame, the price remains the same. We're talking about quality frames, backed by a solid warranty. It's part of our business model to offer our customers a relaxed experience<\/a>. But that's not the only way we stand out in the optical industry. In fact, the price of our frames hasn't really changed since we were founded in... 2007. How is this possible? Well, first of all, let's take a few moments to better understand the famous \"market-driven logic\".<\/p>\n

The cost of frames<\/h3>\n

The cost of producing a frame can be roughly divided into three categories. First, there's the manufacturing cost. Labour, of course, but also materials. We're talking mainly about plastic and metal. However, not all metals and plastics are of equal value. Some are pretty much works of art<\/a> because of the quality of the design and the way the materials are assembled. Of course, this comes at a price.<\/p>\n

Then there are the royalties. When you buy a frame with a prestigious name, the distributor has to pay a fixed amount per frame to this company in order to put its name on it. The company in question invests large sums in advertising so that its brand is associated with terms like \"prestige\" or \"sophistication\", for example. This, too, costs money.<\/p>\n

And let's not forget the infernal circle of fashion, or the good old novelty principle. What are the season's trends? Who decides the season's trends? It's like a wheel that keeps turning and eventually coming back to its starting point. When a frame is new on the market, its selling price is at its peak.<\/p>\n

All these factors contribute to shaping frame prices. So how has Bonhomme \u00e0 lunettes managed to offer good frames at the same price for so long?<\/p>\n

Excellent question.<\/p>\n

How we've managed to keep our prices low<\/h3>\n

Once you've understood the market-driven logic, you can take advantage of it. First of all, there's what's known as generic models. Some producer-distributors draw direct inspiration from existing models and designs under generic names. When you're able to buy in large quantities, as we are, you can get excellent prices.<\/p>\n

Secondly, our strategy is to just wait. Let's be honest: who among you can really tell the difference between a frame model from September 2022 and one from March 2019? Once we realized that far too many frames were being produced, we simply made the choice to be patient. Six months after the launch of the season's frames, they have to make way for the new releases and deal with the \"old\" frames. That's where we come in. On the one hand, distributors are happy that we can help clear the shelves in their warehouses. On the other, we're happy because we get new, quality eyewear for a fraction of the price.<\/p>\n

So there you have it. That's how Bonhomme \u00e0 lunettes succeeds in making the purchase of eyewear accessible to all, while also being recommended by consumer protection magazines Prot\u00e9gez-Vous et Verdict Sant\u00e9<\/a>.<\/p>\n

Curious? Want to check out our frames? Come see us in one of our 70 service points<\/a>. Our opticians will be delighted to take the time to show you our models.<\/p>","protected":false},"excerpt":{"rendered":"

Les montures de lunettes sont toutes \u00e0 79 $ au Bonhomme \u00e0 lunettes. Peu importe le type de monture, le prix reste le m\u00eame. On parle ici de montures de qualit\u00e9, qui sont accompagn\u00e9es d\u2019une solide garantie. Cela fait partie de notre mod\u00e8le d\u2019affaire dans le but d\u2019offrir \u00e0 nos clients une exp\u00e9rience zen. Mais… Read More »About Eyeglasses Frames<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":5528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[17],"tags":[116,115],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-lunettes","tag-montures"],"_links":{"self":[{"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/posts\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/comments?post=5526"}],"version-history":[{"count":7,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/posts\/5526\/revisions"}],"predecessor-version":[{"id":8645,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/posts\/5526\/revisions\/8645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/media\/5528"}],"wp:attachment":[{"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/media?parent=5526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/categories?post=5526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonhommealunettes.org\/en\/wp-json\/wp\/v2\/tags?post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}