When Philippe Rochette founded Le Bonhomme à lunettes in 2007, it was based on a simple observation: eyeglasses were often too expensive for the average person. Seeing clearly is not a luxury. To offer something different in Longueuil—and throughout southern Quebec—he chose an innovative business model: the community eyewear store. The concept quickly became very popular and was copied all over the place, including on the South Shore. But what makes our model so innovative? Here’s how we manage to sell affordable eyeglasses in Longueuil in just a few steps:
Sell affordable glasses in Longueuil 101
Step One : Prioritize stops at community organizations and help fund them. A great example of a win-win partnership. On the one hand, Le Bonhomme à lunettes saves on rent and passes those savings on to customers; on the other hand, these organizations can benefit from additional funding for their activities thanks to you, our customers.
Step Two : eliminate the superfluous. No prestigious brands, no expensive marketing campaigns, no expensive operating costs. By minimizing overall costs, Le Bonhomme à lunettes can afford to sell quality frames and lenses at reasonable prices.
Step Three : Prioritize customer satisfaction. First, by providing friendly, warm, and personalized service. Second, by offering sound advice and focusing on customers’ needs. Third, by providing warranties that go beyond industry standards, including the famous Bad Luck Special
We have run things this way for 20 years and have made Bonhomme à lunettes the leader in accessible optical care. We have also inspired many other opticians in Québec and around the world to do the same. We're even featured in this special issue of La Semaine magazine called 325 trucs pour faire des économies.
Lots of Service Points on the South Shore
Over the years, Le Bonhomme à lunettes has opened several locations to offer its affordable eyewear in Longueuil: in addition to our five service points in Longueuil , we also have locations in Beloeil, Chambly, La Prairie, Châteauguay, Brossard, Mont-Saint-Hilaire, Boucherville, Saint-Jean-sur-Richelieu, and more. In total, there are over 20 service points available to people looking to save money on an essential purchase. Check out our schedule to find the one that's most convenient to you.
Looking forward to helping you save!