
ABOUT A ONE-OF-A-KIND OPTICIAN
Le Bonhomme à lunettes (Philippe Rochette opticien) is the mastermind behind a business model that has inspired many in Quebec and elsewhere: community eyewear store. What is a community eyewear store? It's a business model where an optician, or a group of opticians, put accessibility at the heart of their work. On the one hand, they keep operating costs as low as possible, and on the other, they actively collaborate with community organizations to promote accessibility, a partnership that also serves as a fundraising tool (over a million dollars has been raised so far).
This is the reason why Bonhomme à lunettes has hardly ever raised its base prices since 2007, enabling hundreds of thousands of customers to save on an essential purchase.
QUESTIONS?
HOW DOES IT WORK?
TO PRINT
PRINTABLE TOOLS
Print these posters for free for your bulletin boards, waiting rooms, and conference rooms. Need pre-printed and laminated visuals? Email us at info@bonhommealunettes.org
WEB TOOLS
TOOLS TO USE FOR WEBSITES, SOCIAL MEDIA AND NEWSLETTERS
Free visuals to download for your communications needs. Need a specific visual for your service point? Write to us at info@bonhommealunettes.org
LOGOS
For your website, newsletters, social media, and custom posters.
GENERAL VISUALS
Facebook and Instagram format, but can also be used on your website or newsletter
Important Message Visuals
Facebook and Instagram formats. To be used on social media when you have an important announcement to make about us.
SEE BETTER TO SUCCEED VISUALS
Website and newsletter format. Can also be used on social media.



















