ABOUT US

Le Bonhomme à lunettes (Philippe Rochette opticien) is an optician on a mission to make glasses affordable for all. We offer inexpensive glasses without sacrificing on the quality. We make that happen with a unique business model: we ignore prestigious brands, make very few marketing campaigns and have service points instead of branches. This is how we manage to make you save on such an essential purchase.

OUR «MARKETING»

OUR «BRANDS»

We are delighted to bring you our very first exclusive collection. With 3 brands, 50 models and wide range of colours, it is now easier than ever to find the frames for YOU. The recognition of your success by your peers and your social respectability are so important to us, we are making them OUR priority.

BULLSHIT

From our studios in Milan and Paris, This organic co-creation was made with only one word in mind: prestige. Bullshit is a luxury brand where every piece of plastic just oozes with good taste. Dedicated to refined, authentic people, Bullshit will get you the looks, while still being able to pretend you don’t like all the attention. Ideal for those who are hostile to mediocrity.

WHATEVER

Born in the basement of a fair-trade, vegan café in Brooklyn, each Whatever is handmade by a robot in one of the three factories that produces 90% of the world’s glasses. Whatever was created for altruists who truly value friendship. They are creative people with good values who don’t get hung up on details. Add a touch of nonchalance to your weekend look.

MA GRAND-MÈRE

Ma Grand-Mère is a proud Montrealer. From the optician putting it on your nose to the port employee unloading the box from China, Ma Grand-Mère has deep roots in the city. Those who wear Ma Grand-Mère usually have a strong personality, are tenacious, with a repartee that is both efficient and unoriginal. Their experience expresses the passing of time.

PRESS ROOM

People have been talking about Bonhomme à lunettes since 2007

> We’re not big on press releases, but sometimes the boss speaks his mind on the blog (in French)
For media requests, it’s here.

2023

Payez-vous trop cher pour vos lunettes? Philippe was a guest at l'Effet Normandeau on 98.5
Seeing beyond profits. That's the title of the report from À vois affaires with Pierre-Luc Zappa broadcast on LCN, QUB and TVA

2022

Philippe Rochette meets Philippe Cantin in a radio interview on 98.5FM
In Le Devoir, Philippe talks about our 15th anniversary and more
A cool article about us in the webzine Pivot
When Philippe makes the front page of The Montreal Gazette
We welcomed Global Montreal after reaching the 1 million dollar milestone in donations to community organizations.
Philippe was a guest on Aaron Rand et Natasha Hall on CJAD
A mention of our 1 million milestone in Univers PME de La Presse
Noovo stopped by Carrefour populaire Saint-Michel to interview Philippe and Gino
Philippe does an English interview for Broadview magazine

2021

Philippe meets Catherine Perrin on Du côté de chez Catherine on Ici Première
An article in Journal Métro to talk about our new service points in Rivière-des-Prairies, Saint-Laurent and Saint-Michel.

2019

Some of our competitors keep saying to anybody who wants to listen that we don’t sell quality glasses. Yet, they are unable to explain why we were recommended by Protégez-vous in their 2019 survey. (see the correction here)
Do you really need it? When it comes to glasses, the answer is yes Philippe Rochette meets Pierre-Yves McSween for l’Indice McSween on Télé-Québec.

2018

Philippe Rochette meets David Gutnik. A fascinating radio documentary radio on CBC.
Philippe wins the l’Association pour la santé publique (ASPQ) prize in the Business category. See his speech here.