ABOUT BONHOMME À LUNETTES
Founded: 2007
Mission: make glasses affordable for everyone
Service areas in Québec: Montréal, Montérégie, Laurentians, Lanaudière, Centre-du-Québec, Outaouais, Mauricie, Eastern Townships
Number of service points: over 80 in 2026
Impact: more than 200 000 glasses sold | Close to 2M donated to community organizations in Québec
A ONE-OF-A-KIND OPTICIAN IN QUÉBEC
Le Bonhomme à lunettes (Philippe Rochette opticien) is the mastermind behind a business model that has inspired many in Quebec and elsewhere: community eyewear store. What is a community eyewear store? It's a business model where an optician, or a group of opticians, put accessibility at the heart of their work. On the one hand, they keep operating costs as low as possible, and on the other, they actively collaborate with other community organizations pour favoriser l’accessibilité tout en servant d’outil de financement.
This is the reason why Bonhomme à lunettes has hardly ever raised its base prices since 2007, enabling hundreds of thousands of customers to save on an essential purchase.
TO PRINT
PRINTABLE TOOLS
Print these posters for free for your bulletin boards, waiting rooms, and conference rooms. Need pre-printed and laminated visuals? Email us at info@bonhommealunettes.org
WEB TOOLS
TOOLS TO USE FOR WEBSITES, SOCIAL MEDIA AND NEWSLETTERS
Free visuals to download for your communications needs. Need a specific visual for your service point? Write to us at info@bonhommealunettes.org
LOGOS
For your website, newsletters, social media, and custom posters.
GENERAL VISUALS
Facebook and Instagram format, but can also be used on your website or newsletter
Important Message Visuals
Facebook and Instagram formats. To be used on social media when you have an important announcement to make about us.
SEE BETTER TO SUCCEED VISUALS
Website and newsletter format. Can also be used on social media.
